Commerce56 Distribution Platform for Amazon Sellers

The Commerce56 Seller App

Commerce56 is a commerce infrastructure and distribution platform that connects Amazon merchants with consumers looking for celebration products, including gifts, décor, party essentials, and ceremonial supplies.

Through our seller app, brands and merchants can securely connect their Amazon Seller account using Amazon's Selling Partner API (SP-API), onboard their product catalog, and choose which products to make available through Commerce56 consumer channels. These channels include Zapigo, Commerce56-owned storefronts, and curated creator or influencer partner experiences.

The app is designed to extend a seller's reach beyond the Amazon marketplace without requiring separate inventory or fulfilment infrastructure. Orders generated through Commerce56 channels can be fulfilled from the seller's existing Amazon FBA inventory using Amazon Multi-Channel Fulfilment (MCF). Commerce56 manages the consumer-facing experience and order routing, while sellers retain control of their Amazon catalog and inventory.

Importantly, Commerce56 uses Amazon API data only to provide services to the seller who authorized access. Partner channels receive the public-facing product details needed to display and promote products, such as images, descriptions and pricing. Sensitive seller account data, operational information and analytics remain within the Commerce56 platform and are not shared with partners or other sellers.

How the Platform Works

1. Secure Seller Onboarding

Sellers authorize Commerce56 through Amazon's standard SP-API authorization flow. The platform can then import catalog listings, identify eligible products and prepare product displays for selected Commerce56 channels. Sellers can revoke authorization through Amazon Seller Central at any time.

2. Optional Distribution Across Celebration Channels

Participating sellers can select products for distribution through:

• Zapigo, where hosts discover invitations, décor, gifts and other celebration essentials.
• Commerce56-owned storefronts, serving different celebration and gifting needs.
• Curated creator and influencer channels, helping relevant products reach new audiences.

Distribution participation is optional. Sellers can use the platform tools without joining the distribution program.

3. Fulfilment Through Amazon MCF

Orders placed through Commerce56 channels may be fulfilled using the seller's existing Amazon FBA inventory through MCF. This enables sales outside Amazon without additional warehousing and logistics arrangements.

Commerce56 manages storefronts, consumer orders and order routing. Sellers continue to control their Amazon listings, product availability and inventory. Payments for distribution sales are settled directly with participating sellers on a periodic schedule designed to align operationally with common Amazon payout cycles.

Data, Analytics and Seller Privacy

Data Protection

Commerce56 does not disclose Amazon seller operational data, account information or sensitive analytics to external partner channels. Those channels receive only the product information required for consumer-facing displays. Our integrations follow Amazon's SP-API policies and Acceptable Use Policy.

Seller Data Isolation

Each connected seller account operates in an isolated environment. Information obtained through a seller's authorization is used to serve that seller, not aggregated or redistributed as another seller's operational data.

Optional Analytics Insights

Where eligible and authorized, sellers may receive insights derived from Amazon datasets, including Brand Analytics reports, search terms, category discovery patterns and product associations. Availability depends on Amazon eligibility and permissions.

Fees and Policies

Approved sellers can access the Commerce56 platform without a monthly subscription fee. Sellers who opt into Commerce56 Distribution pay a commission on qualifying sales through Commerce56 channels. See Pricing for details.

For more information, see Security & Data Usage, Terms & Policies and Privacy Policy.

Questions? Write to hello@commerce56.com.